To address the challenge, we started by conducting extensive research to understand the target audience better. This included studying their preferences, interests, and behaviors. Based on our findings, we developed a brand strategy that focused on creating a visual identity that felt relatable and engaging to high school students.

We chose bold and all-cap fonts, vibrant colors, and playful figures to create a brand that felt youthful and dynamic. We also incorporated elements that evoked a sense of school spirit and camaraderie. By understanding the importance of the competition and the aspirations of the participants, we were able to create a brand that resonated with them on a personal level.

The final brand for La Competencia Interescolar Industrial (The Industrial Interscholastic Competition) received positive feedback from both students and organizers alike. The branding successfully captured the attention of high school students and inspired them to participate in the competition. The event was a great success, with a high level of engagement and participation from students across the country. Overall, the branding, event design, animations, and website design contributed to making La Competencia Interescolar Industrial a memorable and impactful experience for everyone involved.

The Solution

The challenge was to create a brand that would resonate with high school students and inspire them to participate in the competition with their creative ideas. The brand needed to convey a sense of excitement and opportunity while also reflecting the educational aspect of the competition.

The challenge