Looking at the scenario, I wanted to create a brand that immediately captures the interest of their audience and can also show a free space to think, talk, and be. That’s why I used bright and youthful colors and movement in the typography to show a more relaxed tone.

The Solution

Fernando and Juan Luis approached me to build the visual identity of Do’ Chele, having in mind the name of the podcast and knowing that in there, they want to find a way to philosophize about topics that seem irrelevant at first glance, but can actually be deep. Also knowing that their audience are people between 18 and 30 years old, so they needed a fresh, eye catching and fun image that connect with their target.

The challenge